Our CEO, Benno Spencer, makes no bones about his gripes with the news this week… 

News just in, people: a study has shown that the very beautiful among us have shorter relationships and get divorced more often. News also just in:  despite our ‘fake news’ obsession, we’re apparently still not done with stating the effing obvious.

Yep, the “groundbreaking” update this week has confirmed what we’ve all known since the dawn of time, which is essentially that good lookers have more love life options. Possible explanations for why the hotties have more relationships involve inheriting certain genes which might not predispose you to monogamy and fidelity, and having a generally higher sex drive than us average-faced plebs.  

Which is, frankly, ridiculous. I really don’t know why scientists are racking their brains over this one. It’s got nothing to do with genes, other than the ones that influence how sexy your face looks.

To me, it makes perfect sense that the more attractive you are, the more people will want to have a relationship with you, which means that you have more love life options in general, and as a result you’ll probably engage in more relationships than those of us less fortunate in the looks department.

It’s like chocolate: if you know that all that’s on offer to you is a massive bag of Maltesers (and don’t get me wrong, I love Maltesers), you’re not going to look around to see if you can find a tastier bag of Maltesers elsewhere, are you? Because Maltesers are great, and you’ll have a hard time finding some that are better than the ones you’ve already got.

But if what’s on offer to you is a gourmet box of chocolates, my guess is that you’re not going to stick to the milk chocolate praline, or even the first box. Nope, you’re going to want to try the lemon mousse, the caramel and strawberry flavours, too – right?

Right. Well the same goes for the rules of attraction. We live in a society that makes us acutely aware of what we look like, so we’ve all got a pretty good idea about where we fall in the pecking order of sexiness. Some of us are perfectly formed Maltesers who will spend our lives with other lovely Maltesers, while others are drop-dead-gorgeous gourmet chocolates. It’s just the way life works, and most of us accept that.

Regardless of how attractive you are, though, what I do know is that there’s someone out there for everyone, even if that number’s greater than one. 

This is where type can be of assistance, as it’s deliberately built to give you filtered options based on the kinds of people you’re already attracted to. It may not be that a single ‘life partner’ is for you, and you may be lucky enough to be a gourmet chocolate, but if you’re going to find true love, it makes sense to work out what you want and find the type of person who wants you right back.