privacy policy



1. The Type dating app (the App) is owned and operated by Type Dating Limited a company registered in England and Wales with registered number 10171831, registered office 20-22 Wenlock Road, London N1 7GU   (Type, we, us).  By using the App you agree to be bound by this privacy policy (the Privacy Policy) and the terms of use accessible on the App (the Terms). This Privacy Policy and the Terms affect your legal rights and obligations so please read them carefully. If you do not agree to be bound by this Privacy Policy and/or the Terms, do not use the App. If you have any questions, you can contact us on

2. We reserve the right to update this Privacy Policy from time to time at our discretion. If we do so, the updated version will be effective as soon as it is accessible. You are responsible for regularly reviewing this Privacy Policy so that you are aware of any changes to it.

Collection of Personal Data through the App


3. If you register through your Facebook or Google Play account, you authorise us to access and use on the App your Facebook or Google Plus account information.

4. We will also collect your personal data through your use of the App, either automatically when you register, or as provided by you through your interactions with the App or with other users of the App. For example, we may collect your name, email address, data of birth, gender, information about your appearance, sexual preference, nationality, religion and location.    All personal data that you provide to Type on registration must be true, complete and accurate, and you must notify Type of any changes to such personal data.  At our request, you shall promptly provide evidence of your identity.

5. You agree that if any information provided by you is untrue, inaccurate, not current or incomplete or if we suspect that any information relates to a third party and not you, we may terminate your account without notice to you and without liability to you.

6. When you use the App, we automatically collect and store information about your mobile device and your activities. This information could include (a) your mobile device’s unique ID number; (b) your mobile device’s geographic location whether or not you are actively using the App; (c) your IP address: (d) technical information about your mobile device such as type of device, web browser or operating system; (e) your preferences and settings such as time zone and language; (f) how long you used the App and which services and features you used.

Use of your personal data


7. You may interact with other users on the App by liking or sending Magic Hearts.  If you exchange Magic Hearts with another user, like another user or engage in a bilateral match, your personal data will be shared with the other user. 

8. We may also use your personal data to (a) manage your Type account and provide the services and support you request; (b) prevent potentially prohibited or illegal activities and enforce the Terms and Privacy Policy; (c) customise, measure and improve our services, content and advertising; (d) tell you about our services; (e) better understand our users, diagnose and fix problems; and (f) sell and display offers and ads that may be relevant to you, and allow third parties, including AdMob by Google, to do so.

9. We may share personal data with third parties (a) to provide your details to other users in accordance with the provisions of the Terms and the Privacy Policy; (b) to allow advertisers and advertising networks to collect information about your mobile device, activities, and geographic location to enable them to display targeted ads to you; (c) to respond to legal requirements (including under the Data Protection Act 1998 as amended, or its local equivalent) or protect a third party’s rights, property, or safety; and (d) to any service providers, sub-contractors and agents that we may appoint to perform functions on our behalf and in accordance with our instructions including AdMob by Google.



10. When you provide your personal data to us, you expressly consent to receive emails   from us about our products and services.  You can choose to no longer receive emails from us by notifying us at  We shall therefore retain your personal data in our records for marketing purposes until you notify us that you no longer wish to receive emails from us.

11. We also may share your personal data with third parties who may use your personal data to contact you about their own products and services, provided that you unambiguously and explicitly click  ‘Agree’ when you register on the App. 

Mobile device IDs

12. We use and store your mobile device IDs, which is the unique identifier assigned to a device by the manufacturer, to recognize you store your preferences and track your use of the App. Device IDs cannot be deleted.

13. We also allow analytics companies, such as Google Analytics, to use tracking technologies to collect information about our users’ mobile devices and their online activities. These companies analyse this information to help us understand how the APP is being used. This tracking technology cannot be deleted.   



14. We are committed to ensuring that your personal data is secure. We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal data from unauthorized access and disclosure. The technology that we use and the security policies which we have implemented are intended to safeguard your personal data from unauthorised access and improper use. However, no system can be completely secure. Therefore, although we take steps to secure your personal data, we do not promise that your personal data, or other communications will always remain secure. 

Your rights

15. You have the right to obtain from Type a copy of the personal data that we hold for you, and to require us to correct errors in the personal data that we process for you if it is inaccurate or incomplete. You also have the right at any time to require that we delete your personal data. To exercise these rights, or any other rights you may have under applicable laws, please contact us at



16. If any provision of this Privacy Policy is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision shall be construed, as nearly as possible, to reflect the intentions of the parties and all other provisions shall remain in full force and effect.

17. This Privacy Policy shall be governed by and construed in accordance with English law and you agree to submit to the exclusive jurisdiction of the English Courts.

Last updated: November 2016

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Contact information

Type Dating
Suite LP32790
20-22 Wenlock Road
N1 7GU
United Kingdom